Why the Internet?

The internet allows anyone a storefront. Rent for a building can cost thousands of dollars a month, even can cost revenue sharing because of the location. The cost for a web domain can be as low as $20 for two years. Other expenses occur while the business is building and then marketing costs money too, but that is true for any store front.

When choosing a physical store to start a business it is all about location, location, location. Why? A better location makes the store accessible to more traffic. The internet makes your store available to the world.

As the web world grows, more competition is created amongst those in similar industries or coming from similar knowledge based backgrounds. Through history a person has always developed more power by having more territories and followers. The internet and computers allow anyone with access, the ability to touch others lives’ without ever meeting them.

The simple act of creating blogs which cost nothing, give you the ability to emotionally connect with potential prospects or clients. The prospect or client can decide as to whether or not you add value to their life.

Facebook and Myspace are examples of social networks that give you the ability to show the people your real life and show them you are not just a blogger but a regular person. These tools allow you to connect with hundreds, even thousands of people. Building lasting, strong relationships is big part of life.

Once a client or prospect finds value in you they are willing to give you their email address. An email address is nothing overly personal. If so chosen, a person can always stop receiving messages from you and vice versa; you can stop receiving email from others. The internet will not stand for spamming, those sites get shutdown.

In business, follow up is crucial to success. Once a person trusts you or your business enough to provide that email address. The email address becomes the primary source for follow up.

It can be used simply as a monthly newsletter or it can be used to find a target market, build a stronger list. You have the ability to write one follow up email and use it over and over again, sending it to each client specifically at the right time. The tools are there so you do the work once and it will continue to prosper for you.

Why are these tools available?

Again the concept is a numbers game. How many people belong to Facebook or Myspace? The amounts of traffic created on those sites allow for a place to advertise. The sites are free to sign up for, lots of revenue is generated from advertising.

A developer creates software for a system that just needs people to use it and revenue is created. Sometimes it gets outdated, sometimes it seems as though it may last a lifetime. Time will tell!

Each of these systems has been done to simplify the internet, to make it easier for more people to exist on the internet in business.